> While the majority of CTV viewers say they use their mobile phones to make a purchase after seeing a TV ad, 60% would save their shipping and payment details on their TV for quick checkout
I am extremely skeptical that consumers actually like ads or want to buy items directly from TV ads. Seems like wishful thinking by LG.
> While the majority of CTV viewers say they use their mobile phones to make a purchase after seeing a TV ad, 60% would save their shipping and payment details on their TV for quick checkout
I am extremely skeptical that consumers actually like ads or want to buy items directly from TV ads. Seems like wishful thinking by LG.