After having used Google Analytics for more than a decade, I broke up and compiled a comparison of 30 alternatives ;-).
* First, it is so time-consuming setting up custom reports in GA4 which have been available previously by default in Google Universal Analytics.
* Second, with privacy restrictions, ad blockers, cookie deprecation, cross-browser/device use, blocking of referrer and search term data etc., the underlying data and attribution modelling becomes less reliable and complete.
What web analytics solution are you using right now?
After having used Google Analytics for more than a decade, I broke up and compiled a comparison of 30 alternatives ;-).
* First, it is so time-consuming setting up custom reports in GA4 which have been available previously by default in Google Universal Analytics.
* Second, with privacy restrictions, ad blockers, cookie deprecation, cross-browser/device use, blocking of referrer and search term data etc., the underlying data and attribution modelling becomes less reliable and complete.
What web analytics solution are you using right now?