Businesses managers and owners hate competitive markets. They are attracted to niches that are less competitive. Whether it’s due to barrier to entry/“moat,” customers who are legally mandated to buy the product, customers who are addicted to the product, creating a problem and then selling the solution, or government subsidy. The example in the article is literally a captive audience.
Businesses managers and owners hate competitive markets. They are attracted to niches that are less competitive. Whether it’s due to barrier to entry/“moat,” customers who are legally mandated to buy the product, customers who are addicted to the product, creating a problem and then selling the solution, or government subsidy. The example in the article is literally a captive audience.