When I was doing business development I would watch TV at the gym during the day and see ads aimed exclusively at a demographic that didn't have any money of it's own to spend so it was all medicare fraud and personal injury lawyers. That didn't reflect the diversity of the viewers but it was the economic equilibrium in that it was the most profitable group, personalized advertising changes that dramatically.
Daytime TV was a backwater even 20 years ago.
When I was doing business development I would watch TV at the gym during the day and see ads aimed exclusively at a demographic that didn't have any money of it's own to spend so it was all medicare fraud and personal injury lawyers. That didn't reflect the diversity of the viewers but it was the economic equilibrium in that it was the most profitable group, personalized advertising changes that dramatically.
https://archive.ph/nwgcg