1. The only result I'd expect from posting on launch platforms/software directories is a huge number of spam in my inbox to take my product to the top of the list.
2. Selling lifetime deals is the easiest way to become a slave of small paying customers without even knowing if your product is going to find PMF ever.
3. You can't just go to a subreddit and post your product. And the ones that allow anyone to post, well, you can guess the expected outcome from those.
I run a full stack digital marketing service, and here's what I'd recon:
1. If you're developing for developers, HN is the best place to post. For both to collect feedback, and to get early customers.
2. If you're building a B2C business, start with a social presence. This is a must in today's ecosystem. DON'T LAUNCH TO THE VOID.
3. If you're building a B2B business, try to get into an accelerator like YC, who can make lots of customer intros in the early days. And given how hard it's to get into an accelerator - you should try Google ads, and maybe a couple of linkedin campaigns if you've a sharp First Target Customer Profile (not vague ICP) as fallback.
Posting a product on any of these sites will not have the same impact as it did before AI. Not because your product is not good, but because there is much more noise now.
This applies to social media posting, SEO, articles, you name it. AI has amplified the noise to the point where finding something useful is pretty hard now.
Building in public is and was always a fake trend. You see a few who made it a long time ago by posting their journey (personal choice), and then everyone jumps in to spam, which is back again to the noise, ending with a lack of value.
I feel for anyone trying to take a product to the market right now, while there are more tools to build, marketing has gotten a lot harder, consumers are struggling financially, and companies are trying to stay afloat due to a lack of growth.
It did not work even before AI. The rise of "indie hacking" in the late 2010s brought in thousands of hustlers creating similar lists, and many of them were simply selling shovels to other indie hackers (including the lists themselves). By the time of the pandemic, the "submit to every directory & community" strategy was already useless.
True story, yesterday I tried to get some feedback from an industry relevant subreddit for a real estate quick check calculation tool (automatically extracts listing data into calculation and enables sharing investment ideas). The pure mention of AI brought up a whole crowd of fed up bullies that talked it down as vibecoding trash - which it really isn't. All those places are flooded.
People, not bullies. I can sympathize with you because I've struggled with the same, but we can't blame those people. They're now being asked every two days to give feedback on yet another tool. That used to be once every 6 months. And the overwhelming majority of those new "tools" is abandoned within a month. And there is indeed a huge amount of vibecoded slop. I've put more time and thought into our product than the last 20 such tools that got posted into our industry-relevant subreddit combined, but I can't expect the mods and users to put their time into assessing that.
I don't condone it but the best marketing I've ever seen and which gets to the top of Reddit every week is a company that runs a paid IQ test website. They post some type of outrage bait and it always gets traction. Practically nobody in the comments can tell; they're all focused on how some imaginary character in an image is boasting about an IQ score of 99.
Maybe the solution is to ban editing. Or let moderators review + approve edits at least.
The gambling site “Stake” was doing the same thing recently, they’d make posts on financial advice or gaming subreddits and edit in a link (as to be “oh btw I need advice because I made money betting”). Were even using Greek Unicode “a”s and “e”s to hide from the automod filters. Scumbags among scumbags
This seems to be happening everywhere there is a user community (potential customers), such as LinkedIn and Twitter.
Many times, I’ve been “surprised” to find that, within a span of few hours, many people on LinkedIn/Twitter share similar anecdotes, punchlines, realizations, and everything in between. Of course, they all end with asking to say the MAGIC word(s) to reward the “selected few” in their DMs.
Gone are the days when we used to just give things out - here is the link to the zip file, download and do whatever you want.
Go ahead, “Say friend and enter.”
Edit/Update: About that “Tell”, honestly, I think a lot too many have no clue.
Marketing for founders in 2026: just buy ads and invest into actual marketing. Because everyone else is busy spamming SaaS directories, subreddits and twitter (often with sock puppets) and wasting everyone’s time.
My weekend side project just took over my life. It needs "actual marketing" expertise. As in, I know how to set up search console, semrush, I know decent SEO concepts to grow organic SERP performance. I am coming up the charts there.
However, I have friendly investor interest. The only place I can imagine spending money on this project is on Google Ads. I have no real idea on how to create and manage Google Ads these days. So, who do I hire? Does anyone have any recs for what I should do? Is there a service, or a go-to consultancy with a small minimum spend requirement?
Marketing is a lot more competitive, convoluted, and rapidly changing. However, in the world of “How to get consumers/customers/clients to buy more” three things still remain and the idea would be to know when to pull which strings.
The three are “Owned, Earned, and Paid” Media. The best is when you own or can control the distribution channels.
Understanding how to run paid advertising well beyond throwing money and a budget at a campaign and calling it a day. It’s generally not covered by most solo or bootstrapped founder guides, but in 2026 it can make all the difference. And it may take WEEKS before a campaign can mature before it shows results; depending on the chosen advertiser… which is a little counter to what people want (immediate results, first 10 users, 100 waitlist signups, etc).
You can still pay someone else to spam your product on social media at a fraction of the cost of paid ad campaigns (and a fraction of the results).
I come from a few years experience in Marktech, but I am also now training a partner of mine to run and maintain ads with zero to no experience. The best way to go about it is using something like Gemini guided-learning, asking it to explain the differences between Google, Meta, Tiktok, Microsoft and LinkedIn ads; deciding which ones to run for which type of audience; how to target intent, rather than keywords; explaining what retargeting is, landing page conversion optimization as well as how PMAX works; and how to optimize for it over a longer period of time. You can make a "Gem" in gemini about this, and continuously advance learning. I wouldn't throw any money at it until you understand those basics, and while I mostly run Google ads, its quite important to understand all the differences and nuances between other advertisers.
Ads are trash unless you already have PMF, and even then they're often still trash if you don't do it right or you don't have the right kind of product.
I consistently launch small vibe codes products. Slap ads on them and after a few weeks decide what to do with them without launching them anywhere else and am seeing good results. I see little to no reason to even launch them any other way at this point.
Which ad network do you use? Google, Meta, TikTok? I imagine you had pre-existing experience especially if it's Google, it's rare to get good RoI out of it unless you really know what you're doing. If you go with the defaults you'll get a few thousand "clicks", zero actual users among them.
Google and Meta. I did work for a Marketing agency for years handling automations development for them. So I have been exposed to hundreds of campaigns across different industries and have seen what works well and what doesn't. Not saying that you need this experience, but once you see stable results from others; and how to protect them, its hard not to chase after them as well!
Do you mean the creatives? I do outsource the creatives. For ads, I largely automate setting up and maintaining them; like rebalancing and demand generation scripts. But here we are talking good old spreadsheet magic not AI.
I do use some AI but its minimal; most scripts are still just algorithmic, but its easy to build them with Claude; while they are super expensive (couple of hundreds to thousands) if you bought them from some established marketeers (like Mike Rhodes demand gen script).
The long lists of "places to post your launch" are less useful than people think. I've had way better results from just hanging out in communities where my users already are and actually participating in discussions over weeks/months before ever mentioning what I'm building. Cold-posting your launch link to 50 subreddits and forums gets you traffic with zero retention. The founders I know who grew organically all say the same thing: be a genuine member of the community first.
Sometimes time doesn't allow that for multiple communities simultaneously, but you are right. Still I think a lot of online communities are drowning in AI slob diluting the well thought about stuff that would deserve the attention.
Pure B2B and pure B2C are so different that I don't trust any resource like this that doesn't clearly distinguish between them. They're pretty much entirely different fields. And almost all new software is one of either two.
Funny thing is, I originally started the subreddit just to help people in my country, where fitness information is often inaccurate or misleading.
But over time, I started getting messages from people in other countries saying they found it useful too.
it grew into a collection of detailed fitness guides written by me and a few other contributors.
At one point I even noticed people linking to our guides from social media, Medium articles, and different Reddit threads, which was pretty surprising.
Just launched an open-source tool on a few subs; r/SideProject barely moved, but r/software and r/Markdown got like 4k views each. What did something for me was actually just describing the situation that led me to build the thing. People who had the same problem showed up.
My SaaS is almost done and I'm about to embark on some months of cold-calling (it will be brutal). I'll probably use a google sheet as a database. Any better suggestions?
Unless you actually plan on building as successful SaaS... then just, you know, use Salesforce. There are exceedingly few reasons a $100m SaaS company shouldn't just be running on SFDC.
I hadn't heard of SFDC, but watched a ~5min summary vid [0]. Seems like overkill for a one person startup, but seems decent for a larger company [0] https://www.youtube.com/watch?v=ntZbRd-DPII
I'll probably use a google sheet with a row for each prospect, and columns for spoke to, hotness (degree of suitability for my SaaS), and 'notes' (will put a new bullet point with brief summary of each call).
I was thinking it would be cool to record the calls and feed them to AI for some simple/crude auto-summary which automatically pulls out rejection reason, concerns, interesting points etc.
I might even vibe-code something myself, since I prefer primitive and reduced clutter. May open source it if I do. However, I'd be surprised if something like this doesn't already exist..
Eh, I question the list here. Why? Because they're all startup founder focused sites and communities.
Unless your product or service is aimed at other founders, or a techie focused audience in general, that's not where your customers are. Advertising there is like a game developer marketing their game to other devs or a writer marketing their book towards other writers.
What you really want to do is figure out who your audience actually is, figure out where they hang out online, and promote it there. Niche specific forums, subreddits, Discord servers, social media communities, etc.
That said, there's no real harm in advertising in these places, and other founders can give you useful feedback.
Are these sorts of general advice on how to do X even valuable today when you can put the details of your start-up into AI and get a more customized and moderately more thoughtful actions based on what your start-up does, who your customers are, etc?
Who's still going through these kinds of docs?
I know micro.so (I'm not affiliated with them) have documented how to build agentic B2B sales AI that you can download (if you give them your email address).
https://www.micro.so/guides/sales
When I'm in marketing mode and I have to spam, I do my best to keep a 1:1 schill to not related to my product comment ratio. As a founder it is your job to spam your product but I think there are ways to be tactful and give back to the platforms you're schilling on.
I also find that it's way more effective to live in the comment sections. Rarely does the "Hey, look at me, I'm selling a piece of software" post genuinely do well. It's always so tempting to do that too but It's way better to find someone asking specifically for a thing you're solving and respond to the individuals.
Thank you for sharing this. I found some good articles in what you shared. The long lists of places to post are not that helpful. I've poured through 100 of them in the past and only the top 20 make a difference, you might want to update the list to prioritize. I tend to point Claude Code or Codex at these lists, have them evaluate the scores of the sites and give me a priority list.
Maybe I’m in the minority here, but while directories and similar channels are useful, I felt like I was just shooting darts in the dark without understanding sales and marketing from first principles and hoping something would stick.
I had three side projects and kept struggling to get any real traction or traffic without becoming spammy across the internet. So I decided to approach it the same way I approach learning anything new: through books, courses, and solid foundational material.
HN had a few excellent suggestions. One of them was Founding Sales. Another, which I came across through a friend’s recommendation, was Alex Hormozi’s series. He seems to have something of a cult following, which made me a bit skeptical at first, so I decided to just read the first 100 pages before forming an opinion.
I ended up finding it genuinely useful, especially for understanding the psychology and mindset needed to sell something. I now highly recommend his book $100M Leads to technical friends who are trying to figure out how to sell what they’ve built.
I’m still learning, if you’ve any good recommendations, please drop them below
This game is getting so hard. Everyone can now spam build like Pieter Levels and Marc Lou did years ago, so solo bootstrapping’s got way harder it feels.
I’ve taken a break from building to try to find an audience, a real problem, and real users before building anything anymore.
I think this is the issue with the bulk of the saas spammers I see on reddit or whatever. They are just duplicating existing things that don't have a welcoming market anymore.
Serious question, how do you market a novel (and useful) SAAS product in the face of all that spamming? Other than make sure to market where the users are of course?
If you don't have an audience don't bother to build anything for anyone else, it literally doesn't matter how good it is or how much people need it, they'll never see it unless you directly spam them.
If you're a 10x builder with 0 followers on socials, sorry to say but you can get cucked by a noob with claude code and a big audience.
> Should you focus on SEO in the early days of your startup? Probably not
I would completely disagree with this (product dependent).
If your product is a consumer app - I would highly prioritize and understand SEO before even having a product complete. Develop a good understanding of SEO around your product domain and niche.
1. The only result I'd expect from posting on launch platforms/software directories is a huge number of spam in my inbox to take my product to the top of the list.
2. Selling lifetime deals is the easiest way to become a slave of small paying customers without even knowing if your product is going to find PMF ever.
3. You can't just go to a subreddit and post your product. And the ones that allow anyone to post, well, you can guess the expected outcome from those.
I run a full stack digital marketing service, and here's what I'd recon:
1. If you're developing for developers, HN is the best place to post. For both to collect feedback, and to get early customers.
2. If you're building a B2C business, start with a social presence. This is a must in today's ecosystem. DON'T LAUNCH TO THE VOID.
3. If you're building a B2B business, try to get into an accelerator like YC, who can make lots of customer intros in the early days. And given how hard it's to get into an accelerator - you should try Google ads, and maybe a couple of linkedin campaigns if you've a sharp First Target Customer Profile (not vague ICP) as fallback.
Posting a product on any of these sites will not have the same impact as it did before AI. Not because your product is not good, but because there is much more noise now.
This applies to social media posting, SEO, articles, you name it. AI has amplified the noise to the point where finding something useful is pretty hard now.
Building in public is and was always a fake trend. You see a few who made it a long time ago by posting their journey (personal choice), and then everyone jumps in to spam, which is back again to the noise, ending with a lack of value.
I feel for anyone trying to take a product to the market right now, while there are more tools to build, marketing has gotten a lot harder, consumers are struggling financially, and companies are trying to stay afloat due to a lack of growth.
It did not work even before AI. The rise of "indie hacking" in the late 2010s brought in thousands of hustlers creating similar lists, and many of them were simply selling shovels to other indie hackers (including the lists themselves). By the time of the pandemic, the "submit to every directory & community" strategy was already useless.
True story, yesterday I tried to get some feedback from an industry relevant subreddit for a real estate quick check calculation tool (automatically extracts listing data into calculation and enables sharing investment ideas). The pure mention of AI brought up a whole crowd of fed up bullies that talked it down as vibecoding trash - which it really isn't. All those places are flooded.
People, not bullies. I can sympathize with you because I've struggled with the same, but we can't blame those people. They're now being asked every two days to give feedback on yet another tool. That used to be once every 6 months. And the overwhelming majority of those new "tools" is abandoned within a month. And there is indeed a huge amount of vibecoded slop. I've put more time and thought into our product than the last 20 such tools that got posted into our industry-relevant subreddit combined, but I can't expect the mods and users to put their time into assessing that.
Yes but your content is also part of the flood
An open letter: if you market your product by spamming Reddit et al. with fake stories (as this guide suggests), we:
1. can all tell
2. will not use your product
Please stop polluting the global commons
Signed everyone <3
I don't condone it but the best marketing I've ever seen and which gets to the top of Reddit every week is a company that runs a paid IQ test website. They post some type of outrage bait and it always gets traction. Practically nobody in the comments can tell; they're all focused on how some imaginary character in an image is boasting about an IQ score of 99.
You have an example in the wild?
Looking around on Reddit I see a lot of them have started to get banned, I was able to find the name of it though; Aptilink. An Aptilink viral marketing search yields posts like these; https://www.reddit.com/r/antiwork/comments/18iyl5v/linkedin_... and people discovering it's marketing: https://www.reddit.com/r/HailCorporate/comments/1e9t44j/aita...
Maybe the solution is to ban editing. Or let moderators review + approve edits at least.
The gambling site “Stake” was doing the same thing recently, they’d make posts on financial advice or gaming subreddits and edit in a link (as to be “oh btw I need advice because I made money betting”). Were even using Greek Unicode “a”s and “e”s to hide from the automod filters. Scumbags among scumbags
This seems to be happening everywhere there is a user community (potential customers), such as LinkedIn and Twitter.
Many times, I’ve been “surprised” to find that, within a span of few hours, many people on LinkedIn/Twitter share similar anecdotes, punchlines, realizations, and everything in between. Of course, they all end with asking to say the MAGIC word(s) to reward the “selected few” in their DMs.
Gone are the days when we used to just give things out - here is the link to the zip file, download and do whatever you want.
Go ahead, “Say friend and enter.”
Edit/Update: About that “Tell”, honestly, I think a lot too many have no clue.
>> can all tell
the reality is most users can't tell. you can see it under every ai post on reddit, unless it is creaming ai in every word.
Most of those replies are also AI
I'm building and marketing a database client for the last 5 months, and what worked for me was:
1. Keeping a consistent devlog on YouTube. It's the #1 source of traffic.
2. Getting a rank 1, page 1 HN post for a technical blog post related to our product.
3. Word of mouth. It's slow, but it works.
Just thought I'd chip in. The devlogs work the best though. Plus they keep momentum.
Marketing for founders in 2026: just buy ads and invest into actual marketing. Because everyone else is busy spamming SaaS directories, subreddits and twitter (often with sock puppets) and wasting everyone’s time.
My weekend side project just took over my life. It needs "actual marketing" expertise. As in, I know how to set up search console, semrush, I know decent SEO concepts to grow organic SERP performance. I am coming up the charts there.
However, I have friendly investor interest. The only place I can imagine spending money on this project is on Google Ads. I have no real idea on how to create and manage Google Ads these days. So, who do I hire? Does anyone have any recs for what I should do? Is there a service, or a go-to consultancy with a small minimum spend requirement?
Marketing is a lot more competitive, convoluted, and rapidly changing. However, in the world of “How to get consumers/customers/clients to buy more” three things still remain and the idea would be to know when to pull which strings.
The three are “Owned, Earned, and Paid” Media. The best is when you own or can control the distribution channels.
What is "actual marketing" these days, if not spamming socials?
Understanding how to run paid advertising well beyond throwing money and a budget at a campaign and calling it a day. It’s generally not covered by most solo or bootstrapped founder guides, but in 2026 it can make all the difference. And it may take WEEKS before a campaign can mature before it shows results; depending on the chosen advertiser… which is a little counter to what people want (immediate results, first 10 users, 100 waitlist signups, etc).
You can still pay someone else to spam your product on social media at a fraction of the cost of paid ad campaigns (and a fraction of the results).
Where can i learn more about it?
I come from a few years experience in Marktech, but I am also now training a partner of mine to run and maintain ads with zero to no experience. The best way to go about it is using something like Gemini guided-learning, asking it to explain the differences between Google, Meta, Tiktok, Microsoft and LinkedIn ads; deciding which ones to run for which type of audience; how to target intent, rather than keywords; explaining what retargeting is, landing page conversion optimization as well as how PMAX works; and how to optimize for it over a longer period of time. You can make a "Gem" in gemini about this, and continuously advance learning. I wouldn't throw any money at it until you understand those basics, and while I mostly run Google ads, its quite important to understand all the differences and nuances between other advertisers.
Ads are trash unless you already have PMF, and even then they're often still trash if you don't do it right or you don't have the right kind of product.
I consistently launch small vibe codes products. Slap ads on them and after a few weeks decide what to do with them without launching them anywhere else and am seeing good results. I see little to no reason to even launch them any other way at this point.
Which ad network do you use? Google, Meta, TikTok? I imagine you had pre-existing experience especially if it's Google, it's rare to get good RoI out of it unless you really know what you're doing. If you go with the defaults you'll get a few thousand "clicks", zero actual users among them.
Google and Meta. I did work for a Marketing agency for years handling automations development for them. So I have been exposed to hundreds of campaigns across different industries and have seen what works well and what doesn't. Not saying that you need this experience, but once you see stable results from others; and how to protect them, its hard not to chase after them as well!
How do you make the ads themselves? Are you a content creator yourself? Using AI? Hiring someone to make them?
Do you mean the creatives? I do outsource the creatives. For ads, I largely automate setting up and maintaining them; like rebalancing and demand generation scripts. But here we are talking good old spreadsheet magic not AI.
I do use some AI but its minimal; most scripts are still just algorithmic, but its easy to build them with Claude; while they are super expensive (couple of hundreds to thousands) if you bought them from some established marketeers (like Mike Rhodes demand gen script).
Ads as a product validation strategy is old, and used to work great, but now is saturated and produces meh results in most niches.
If you're getting >CLV from your advertising cost of customer acquisition without PMF you're doing exceptionally well.
The long lists of "places to post your launch" are less useful than people think. I've had way better results from just hanging out in communities where my users already are and actually participating in discussions over weeks/months before ever mentioning what I'm building. Cold-posting your launch link to 50 subreddits and forums gets you traffic with zero retention. The founders I know who grew organically all say the same thing: be a genuine member of the community first.
Sometimes time doesn't allow that for multiple communities simultaneously, but you are right. Still I think a lot of online communities are drowning in AI slob diluting the well thought about stuff that would deserve the attention.
Always better to prewarm your sock puppets before spamming. That's why I joined HN in the first place!
(The product flopped and I got lost on so many rabbit trails. YC took me out of the game with a side hustle forum!)
Like the social listening section under social media marketing in this linked guide?
Pure B2B and pure B2C are so different that I don't trust any resource like this that doesn't clearly distinguish between them. They're pretty much entirely different fields. And almost all new software is one of either two.
Funny thing is, I originally started the subreddit just to help people in my country, where fitness information is often inaccurate or misleading.
But over time, I started getting messages from people in other countries saying they found it useful too.
it grew into a collection of detailed fitness guides written by me and a few other contributors.
At one point I even noticed people linking to our guides from social media, Medium articles, and different Reddit threads, which was pretty surprising.
https://www.reddit.com/r/tirzepatidecompound/comments/1omfgx...
so later i ended up launching a mobile app as well.
Just launched an open-source tool on a few subs; r/SideProject barely moved, but r/software and r/Markdown got like 4k views each. What did something for me was actually just describing the situation that led me to build the thing. People who had the same problem showed up.
My SaaS is almost done and I'm about to embark on some months of cold-calling (it will be brutal). I'll probably use a google sheet as a database. Any better suggestions?
Yes: all CRMs are bad, so just make your own if/when you outgrow the spreadsheet
Unless you actually plan on building as successful SaaS... then just, you know, use Salesforce. There are exceedingly few reasons a $100m SaaS company shouldn't just be running on SFDC.
I hadn't heard of SFDC, but watched a ~5min summary vid [0]. Seems like overkill for a one person startup, but seems decent for a larger company [0] https://www.youtube.com/watch?v=ntZbRd-DPII
I'll probably use a google sheet with a row for each prospect, and columns for spoke to, hotness (degree of suitability for my SaaS), and 'notes' (will put a new bullet point with brief summary of each call).
I was thinking it would be cool to record the calls and feed them to AI for some simple/crude auto-summary which automatically pulls out rejection reason, concerns, interesting points etc.
I might even vibe-code something myself, since I prefer primitive and reduced clutter. May open source it if I do. However, I'd be surprised if something like this doesn't already exist..
Eh, I question the list here. Why? Because they're all startup founder focused sites and communities.
Unless your product or service is aimed at other founders, or a techie focused audience in general, that's not where your customers are. Advertising there is like a game developer marketing their game to other devs or a writer marketing their book towards other writers.
What you really want to do is figure out who your audience actually is, figure out where they hang out online, and promote it there. Niche specific forums, subreddits, Discord servers, social media communities, etc.
That said, there's no real harm in advertising in these places, and other founders can give you useful feedback.
Are these sorts of general advice on how to do X even valuable today when you can put the details of your start-up into AI and get a more customized and moderately more thoughtful actions based on what your start-up does, who your customers are, etc?
Who's still going through these kinds of docs?
I know micro.so (I'm not affiliated with them) have documented how to build agentic B2B sales AI that you can download (if you give them your email address). https://www.micro.so/guides/sales
When I'm in marketing mode and I have to spam, I do my best to keep a 1:1 schill to not related to my product comment ratio. As a founder it is your job to spam your product but I think there are ways to be tactful and give back to the platforms you're schilling on.
I also find that it's way more effective to live in the comment sections. Rarely does the "Hey, look at me, I'm selling a piece of software" post genuinely do well. It's always so tempting to do that too but It's way better to find someone asking specifically for a thing you're solving and respond to the individuals.
Thank you for sharing this. I found some good articles in what you shared. The long lists of places to post are not that helpful. I've poured through 100 of them in the past and only the top 20 make a difference, you might want to update the list to prioritize. I tend to point Claude Code or Codex at these lists, have them evaluate the scores of the sites and give me a priority list.
Maybe I’m in the minority here, but while directories and similar channels are useful, I felt like I was just shooting darts in the dark without understanding sales and marketing from first principles and hoping something would stick.
I had three side projects and kept struggling to get any real traction or traffic without becoming spammy across the internet. So I decided to approach it the same way I approach learning anything new: through books, courses, and solid foundational material.
HN had a few excellent suggestions. One of them was Founding Sales. Another, which I came across through a friend’s recommendation, was Alex Hormozi’s series. He seems to have something of a cult following, which made me a bit skeptical at first, so I decided to just read the first 100 pages before forming an opinion.
I ended up finding it genuinely useful, especially for understanding the psychology and mindset needed to sell something. I now highly recommend his book $100M Leads to technical friends who are trying to figure out how to sell what they’ve built.
I’m still learning, if you’ve any good recommendations, please drop them below
This game is getting so hard. Everyone can now spam build like Pieter Levels and Marc Lou did years ago, so solo bootstrapping’s got way harder it feels.
I’ve taken a break from building to try to find an audience, a real problem, and real users before building anything anymore.
>a real problem
I think this is the issue with the bulk of the saas spammers I see on reddit or whatever. They are just duplicating existing things that don't have a welcoming market anymore.
Serious question, how do you market a novel (and useful) SAAS product in the face of all that spamming? Other than make sure to market where the users are of course?
You pay for ads or influencers
This is basically the situation.
If you don't have an audience don't bother to build anything for anyone else, it literally doesn't matter how good it is or how much people need it, they'll never see it unless you directly spam them.
If you're a 10x builder with 0 followers on socials, sorry to say but you can get cucked by a noob with claude code and a big audience.
Well this is awesome. Seems like an awesome list type repo.
this all just noise!!
please approach marketing like a human being. i.e one marketing starts before selling - before you have a product
if you adopt the 'indiehacker / influenzer' tactics outlined in that repo - you will starve.
> Should you focus on SEO in the early days of your startup? Probably not
I would completely disagree with this (product dependent).
If your product is a consumer app - I would highly prioritize and understand SEO before even having a product complete. Develop a good understanding of SEO around your product domain and niche.
If it’s a B2B - then yes, I would agree.
Any advice for (mostly edu) non profit SEO?
What perfect timing. Looks extremely well curated too.
Just send your agent here and go to town